We start with your logo or font file. If the file is low resolution or has rough edges we clean it up before cutting. This step is critical because the cutter follows the file exactly. A bad file produces a bad letter. We send you a proof showing the finished layout at actual size so you can check spacing and proportions before we cut anything. If you do not have a vector file we can work from a high resolution photo or even a sketch. Our design team redraws the artwork as a clean vector outline. We do not charge extra for basic redraws because getting the file right is more important than charging for file prep. Once the file is clean we send you the proof for approval.
Cutout Letters
Formset Advertising fabricates cutout letters across the UAE — letters and logos cut precisely to shape from a single piece of material, rather than assembled from pre-made stock lettering. The defining feature of a cutout letter is that it's cut to match your exact font or logo outline, so the finished piece is a precise reproduction of your artwork rather than the closest available off-the-shelf style.
What Cutout Letters Are Cutout letters are produced by cutting a flat sheet into the exact shape of each letter or logo element, following the outline of the supplied artwork rather than a standardised typeface template. This means any font, custom logo shape, or combination of letters and icons can be reproduced as-is, at any size, without being limited to a catalogue of pre-cut letter styles. Because each letter is cut individually to the same outline every time, a full word or logo set stays consistent in proportion and spacing across every piece.
How They're Made Cutout letters are cut using laser or CNC routing, guided directly by a digital file of the exact letterforms or logo shape rather than cut freehand. This keeps every edge accurate to the original artwork, including fine details, serifs, or curves that would be difficult to reproduce by hand. After cutting, edges are cleaned and finished so the letter reads as a single deliberate piece rather than a rough-cut shape.
Why Businesses Choose Cutout Letters The main advantage is accuracy — a cutout letter matches your brand's actual font and logo rather than an approximation, which matters for businesses with a specific, recognisable typeface or logomark. It's also flexible: because each piece is cut to order, there's no minimum run of a single letter style, and unusual shapes or icon elements that aren't standard letterforms can be cut just as precisely as the text itself. For a business replacing old signage or opening a new location, cutout letters make it possible to reproduce exactly the same branding every time, rather than it drifting slightly with each new supplier.
Our Process We start with your logo or font files, since the accuracy of the final letters depends entirely on the quality of the artwork we're cutting from. From there we prepare cutting files matched precisely to your outlines and produce a proof showing the finished layout before anything is cut. Once approved, we cut, finish the edges, and prepare the letters for installation — checking each piece against the original artwork before it's considered complete.
Why Businesses Choose Formset Advertising Because file preparation and cutting happen in-house, we can catch inaccuracies — a font rendering incorrectly, a logo outline that isn't clean — before they turn into a batch of letters that don't match your brand. We serve retailers, corporate offices, and developers across Dubai, Abu Dhabi, Sharjah, Ajman, and the rest of the UAE.
Get in touch with your logo or font files, and we'll come back with a proof and a quote.
OUR PROCESS
How We Make Your Cutout Letters
We keep it simple. You send us the file. We handle the rest.
File Check and Proof
Cut and Finish
Install and Check
Cutout Letters We Have Built
Here are some recent projects we completed. Each one was cut to order from the client's actual artwork. These are not stock photos. These are jobs we built with our own team.
